Building and managing a law firm’s online reputation

By Marly Broudie ( November 29, 2024, 11:24 AM EST) -- In an age when online research is often the first step in hiring a professional service provider, a law firm’s digital reputation is critical. Clients no longer rely solely on word-of-mouth referrals; they turn to Google reviews, testimonials and online profiles to form opinions about a firm before making contact. For lawyers, whose work hinges on trust and expertise, managing an online reputation is not just advisable — it’s essential....