Altria Knew Juul Targeted Youth Before Investing, Jury Told

By Bonnie Eslinger · April 25, 2023, 10:06 PM EDT

Altria knew when it invested in Juul that the startup was using certain strategies, including some out of the "tobacco playbook," to lure young people into using its e-cigarette product, a...

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Case Information

Case Title

In Re: Juul Labs, Inc., Marketing, Sales Practices, and Products Liability Litigation

Case Number

Court

California Northern

Nature of Suit

Personal Inj. Prod. Liability

Date Filed

October 02, 2019

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