United States et al v. Google LLC

  1. November 25, 2024

    Ad Tech Judge Says Google 'Completely Different' From Amex

    The Virginia federal judge weighing the fate of Google's display advertising placement business cast doubt Monday on a key element of the company's defense, asserting during closing arguments that the U.S. Supreme Court's landmark Amex decision, requiring consideration of two-sided markets, is far removed from Google's ad tech stack.

  2. October 01, 2024

    Google Ad Tech Trial: 15 Days On The Rocket Docket

    The Justice Department wrapped an extraordinary antitrust trial last week that left a Virginia federal judge pondering whether Google is even dominant in the display advertising placement technology market or just another player.

  3. September 27, 2024

    'No Question' Google Faces Ad Tech Competition, Judge Says

    The Virginia federal judge weighing the fate of Google's display advertising placement technology signaled potential trouble for the Justice Department on Friday, during a dramatic last day of the bench trial where she suggested the market is as competitive as the search giant maintains.

  4. September 26, 2024

    Google Lacks Power To Dictate Market, Ad Tech Judge Told

    Google's lead expert witness described an online advertising placement technology industry rife with competition Thursday, telling a Virginia federal judge that the U.S. Justice Department's monopolization allegations exclude key competitors from an improperly defined market.

  5. September 25, 2024

    Google 'Less Expensive' Than Ad Tech Rivals, Economist Says

    A Yale economist told a Virginia federal judge Wednesday that the Justice Department's estimates of how much Google allegedly bilked website publishers using its online advertising placement technology don't add up.

  6. September 24, 2024

    Google Expert Targets DOJ's Ad Tech 'Mistakes And Omissions'

    A Nobel Economics Prize-winning auctions expert on Tuesday criticized the U.S. Justice Department's monopolization case targeting Google's online advertising placement technology, telling a Virginia federal court that it was based on a fundamental misunderstanding of how the allegedly harmful auctions work.

  7. September 23, 2024

    Google Executive Says There's No Internal Ad Tech Advantage

    A Google executive pushed back Monday on some of the U.S. Justice Department's most important allegations of a conflict of interest in the search giant's control over online display advertising placement technology, arguing that website publishers are in charge of how ads are placed and priced.

  8. September 20, 2024

    Ad Tech Judge Not Biting On Google's Market Metaphor

    Comparing Big Macs and Whoppers to undermine the Justice Department's market definition appeared to be a step too far Friday for the Virginia federal judge weighing the fate of Google's display advertising placement technology.

  9. September 19, 2024

    Publishers 'Did Not Trust Google,' Former Ad Tech Exec Says

    A former Google executive acknowledged Thursday that at least some website publishers sought a workaround to the search giant's advertising placement technology because they didn't trust the company's consolidated control, which the Justice Department has challenged in a Virginia federal courtroom.

  10. September 18, 2024

    Google Judge Wonders: Does Ad Tech Benefit Publishers?

    The Virginia federal judge weighing the fate of Google's display advertising placement business zeroed in Wednesday on a key aspect of the search giant's defense against a Justice Department monopolization suit — the assertion that even if company practices disadvantaged rival ad exchanges, they benefited publishers.