Rolex Watch U.S.A., Inc. v. Roleks Group, LLC et al

  1. June 21, 2023

    Rolex TM Suit Against Fla. Real Estate Firm Can Move Ahead

    A Florida federal judge on Wednesday allowed Rolex's trademark suit against real estate firm Roleks Group LLC to move ahead, saying the luxury watchmakers' international brand recognition "grants special protections" in trademark dilution claims.

  2. March 21, 2023

    Rolex Fights Bid To Toss TM Suit Against Real Estate Firm

    Rolex is defending its trademark infringement suit in a Florida federal court against a real estate firm operating under Roleks Group, arguing it is far too early to let the suit be dismissed.

  3. February 02, 2023

    Rolex Accuses Fla. Luxury Real Estate Firm Of Copying Name

    Rolex filed a trademark infringement suit Wednesday in Florida federal court against a real estate firm operating under Roleks Group, arguing the company was using the name in a "deliberately calculated" move to "falsely call to mind" its famous mark associated with its line of luxury watches and jewelry.