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Shift To Bing Could Be 'Very Costly' For Google, Expert Says

By Bryan Koenig ( October 25, 2023, 8:58 PM EDT) -- An expert economist for a coalition of state attorneys general backed their D.C. federal court claims Wednesday that Google deliberately held off on search engine marketing tool improvements for Microsoft's Bing, testifying that creating parity on Google's tool for both search engines could cost it advertisers and revenue....

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