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Expert Analysis

What Brands Need To Know About Consumer Reviews In 2024

By Holly Melton, Roy Abernathy and Helen Ogunyanwo ( January 5, 2024, 2:08 PM EST) -- Testimonials, endorsements and consumer reviews have been on the Federal Trade Commission's radar for years. But as advertising practices evolve and new guidance and rules are released, brands may find it difficult to keep up with the changing landscape....

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