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Expert Analysis - Opinion

The Problems In Calif. Draft Behavioral Ad Privacy Regs

By Alan Friel and Kyle Fath ( March 7, 2024, 5:56 PM EST) -- The California Privacy Protection Agency has been working for many months on regulations that set forth how automated decision-making technology and profiling will be regulated under the California Consumer Privacy Act, or CCPA, and has recently released an updated draft of proposed rules....

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