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Hotel Operator Successfully Checks In 'Siro' TM For UK

By Lucia Osborne-Crowley ( May 23, 2024, 5:51 PM BST) -- The U.K.'s intellectual property authority has allowed an appeal by hotel operator Kerzner International for its trademark "Siro" based on the argument that consumers were unlikely to confuse it with hotel rival Sircle Collection's mark "Sir."...

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