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Expert Analysis

A Refresher On Calculating Political Advertising Costs

By Gregg Skall ( July 16, 2024, 5:33 PM EDT) -- With the 2024 general election less than four months away, Americans are being inundated with television and radio candidate advertising. What many Americans do not know is that legally qualified candidates are entitled, by law and regulation, to pay only the lowest price charged to any commercial advertiser by the radio or television station with which they seek to place their advertising....

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