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'Roller Lash' and 'Lash 'N Roll' Mascaras Face Off In TM Trial

By Bonnie Eslinger ( August 26, 2024, 10:04 PM EDT) -- Benefit Cosmetics told a San Francisco federal judge at the start of a trademark and trade dress infringement bench trial Monday that rival e.l.f. Cosmetics sought the "holy grail" when it created a "Lash 'N Roll" mascara that ripped off Benefit's $300 million-blockbuster "Roller Lash" product....

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