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Food Startup Owes $575K In TM Fight With Jaden Smith's Co.

By Andrew Karpan ( February 27, 2025, 8:21 PM EST) -- A disagreement over how food startup Eat Just capitalized on the word "Just" in branding will cost it over half a million dollars after a California federal court decided its conduct went against the company's agreement with the Just Water brand started by celebrity Jaden Smith and his actor dad, Will Smith....

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