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Expert Analysis

Complying With FTC's Final Rule On Sham Online Reviews

By Airina Rodrigues and Jonathan Sandler ( September 18, 2024, 4:08 PM EDT) -- On Aug. 14, the Federal Trade Commission finalized new rulemaking to combat deceptive acts and practices in online reviews and testimonials. The new final rule, Trade Regulation Rule on the Use of Consumer Reviews and Testimonials, clarifies and finalizes the FTC's previous guidance and will become effective on Oct. 21....

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