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Expert Analysis - Opinion

A Fuzzy Label With Bite: FTC Must Define Surveillance Pricing

By Chris Wlach (September 17, 2024, 5:45 PM EDT) -- In late July, eight U.S. companies, including Mastercard, McKinsey & Co. and Chase, opened their mailboxes to find a letter from the Federal Trade Commission.[1] The enclosed 11-page order directs the companies to turn over three years' worth of emails, documents and information on how they price and segment consumers.[2] The order's front page explains why: The commission wants info on "surveillance pricing."...

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